Branding & Campaign
In 2013, the national low-cost airline Germanwings took over a large number of the European routes of their parent company Lufthansa in a reorganisation. With the reboot, a new image and look were needed – away from their old branding. The company aimed to appear more premium and modern. I was responsible for developing the new look and adding life and soul to the brand. I directed the shooting and the development of the layouts. Photographer: Tom Grammerstdorf
Campaign to promote new Germanwings destinations.
Campaign, Branding, Web Design
To improve the international brand awareness of Team 7 – an Austrian manufacturer of high quality design furniture – we told people interesting and extraordinary facts about the company. The "tree stories" and the new look took on greater significance, and so, we reworked the whole brand identity. This included the concept and design of a new website, which we developed completely in HTML5.
Design catalogue for Team 7, an Austrian manufacturer of high quality design furniture.
Promo, Web & Mobile
In 2012, Germanwings celebrated its 10th anniversary with different promotions every month. Some of them only took place on the landing page while others were also to be found out of home. People had to search Easter eggs, take pictures, sing a song or play Tetris to win vouchers. It all ended in October with a grand finale when we "baked" an Outdoor Flight.
The new Mercedes Benz A-Class had to attract new target group: modern, young people with apassion for fashion and design. Our idea was to create the platform "nextgenerators.com" where talents, ambassadors and the community work together on one project: To complete an unfinished movie from the visionary Alfred Hitchcock and continue his legacy for the future.
Commercial for "Weltspiegel", a newscast on German television channel "Das Erste". An in-depth programme that doesn’t just scratch the surface. Sadly, as an idea during the pitch phase, our commercial never made it onto TV.
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